TOJAHACA. A brand made up of initials from different parts of the world. All connected by a Minecraft realm. A world within a world within this world. It shows the power of a network. The community of gaming connections. TOJAHACA was developed around cinema and vintage gaming. Jurassic Park. King Kong. PAC-MAN and Mario. That’s just a snippet. Then you have to start mining. We were hired to bring the brand to life. They wanted glowing eyes and a samurai for the TOJAHACA HQ. He watches over from a tall tower. Menacing.
Brand Identity